3 Ways AI Can Improve Your Investor Relations Strategy
June 6, 2023
Artificial intelligence (AI) is transforming how modern investor relations officer (IRO) approaches their day.
From extrapolating engagement metrics to generating customized messaging, here’s how new technology can improve your IR strategy.
1. Engagement Analytics
Expert analysis of trends and investor behavior is the bedrock of investor relations. However, this task has become more challenging in the face of today’s digital acceleration. Investors now access your brand virtually in greater numbers than ever before, and these digital-first impressions deliver an overwhelming amount of data for IROS to parse through every day.
The IR consulting experts at Q4 offer innovative, AI-driven engagement analytics software to help cut through the noise, improving traditional ways of analyzing these metrics. Through targeted machine learning, this software can harvest, clean, and analyze more data than ever before, faster than any human can by hand.
The result? Engagement analytics can help you make sense of your investor’s digital footprint, converting online activity into actionable insights. This software plugs into every IR tool to deliver what the folks at Q4 call a “360-degree view” of your IR platform. You can track trends in your content and market performance and use these insights to inform your outreach and targeting.
2. Forecasting
Today’s topsy-turvy market is another major challenge in mounting an effective investor relations strategy. While some stock performances suggest a bear market is over, others still believe a recession is on the books for 2023. Volatility such as this makes it hard to know what to expect for the year ahead.
Like the aforementioned engagement analytics, AI-based forecasting can incorporate more data in its analysis than previously possible. As a result, consulting firms like Q4 can create real-time predictions with as much as 80% accuracy.
AI-powered modeling and forecasting can help you run through possible scenarios, so you’re prepared for whatever is on the horizon. Running through your “what-ifs” like this can help you pivot sharply to these forecasted scenarios without hesitation.
3. Personalized Communications
The folks at IR Magazine put the power of personal touch at the top of their list of 2023 trends. In addition to in-person meetings and group presentations, IR Magazine underscores the importance of personalized email communication and reimagined newsletters to reinvigorate your relationship with investors.
Generative AI (the same technology behind the infamous ChatGPT) can analyze the various engagement metrics collected across your platform. Using the same insights as engagement analytics, this tech can consider the full scope of an investor’s history and behavior to inform its communications, creating a highly refined and targeted message.
These insights may include page views, downloads, investment history, and email patterns. With no stone unturned, generative AI can help you create customized content that resonates with your investors on a personal level.
While you will still have to revise these AI-generated messages before sending them, automating communications gives you a foundation on which to build. It saves time to free you up for more high-touch copyediting and other outreach tasks.
AI IR Tech Helps You Stay Ahead of the Curve
AI is the way of the future, regardless of your industry. For the investor relations officer, AI and machine learning can save time crunching the numbers, giving you the tools to accelerate outreach, plan accurately, and customize communications.
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