- Root Your Brand In Authenticity
- Localization In International Markets
- Use The Best eCommerce Fulfillment Services
- Create Shareable Social Media Posts
- Diversify With Multi-Channel Marketing
- Launch Two-Way SMS Marketing
- Optimize Your Website For Mobile
- Increase Average Order Value
- Follow Up With Customers Post-Purchase
- Launch A Loyalty Program
- Have an A+ Customer Service Approach
- Set Up And Evaluate Your Analytics
- Optimize The Checkout Process
eCommerce Growth Strategies
December 30, 2023
Launch brands, build audiences, and net record revenues. eCommerce growth strategies are often simple and smart. While anyone can start an online business, not everyone will succeed. Few online businesses, percentage-wise, will get the growth they need to ramp up and find their target buyer.
If you’re concerned about your current performance, have stagnant sales, or are about to launch an online shopping website, use these eCommerce growth strategies to claim more market share and deliver more profits.
Root Your Brand In Authenticity
Deliver an authentic human experience to your customer base. Show how your products make people’s lives better. Reflect on your brand in the right color, tone, and language. Take on the style and sensibilities of your target audience, mirroring their culture in honest and genuine ways.
Authenticity is essential to building meaningful connections with your audience. That means telling a sincere story that resonates with your customers’ values and goals. Use the right colors, tone, and language to create an identity that people can relate to emotionally.
To ensure your brand is seen as genuine, you need to understand your target audience and reflect on their culture honestly. If customers trust your products and become loyal supporters, it will ensure the success and longevity of your eCommerce business.
Localization In International Markets
If you are marketing internationally, ensure your website is diverse enough to reflect local languages, currencies, payment preferences, and tone. This can be excessively tricky, but fortunately, many large brands, such as Walmart, sell internationally. You can go online and see how they approach it.
Growing your online presence worldwide takes more than translating content. It calls for a deep understanding and adjustment to different cultural aspects.
Effective localization means customizing your website to show local languages, currencies, payment options, and cultural preferences. This detailed process creates inclusivity and shows dedication to recognizing and respecting each market’s distinct features.
Use The Best eCommerce Fulfillment Services
After purchasing a product, you must deliver it to the customer quickly and efficiently. A lot of companies lean on ecommerce fulfillment services. These are experts in fulfilling orders, from packing and preparing the product to shipping and transportation. This takes much of the work off your shoulders, allowing you to focus on running your business while eCommerce fulfillment services handle customer orders.
Create Shareable Social Media Posts
Organic social media sharing is free advertising. When you post, think of ways to make your post share-friendly. Encourage sharing or incentivize it. Make your post funny or informative enough to organically warrant a share. Never post something on social media that does not have inherent value to your customer.
Diversify With Multi-Channel Marketing
Outreach should not be restricted to any one social platform. Research and engage in multiple marketing channels, trying out each to determine where the audience is, what strategies work, and to maximize the moment. It often takes multiple platforms to reach, convert, and nurture a consumer.
Launch Two-Way SMS Marketing
More than two-thirds of eCommerce traffic comes from smartphones, and most orders are completed by mobile. SMS marketing is a must-have. A customer doesn’t have to check their email to receive your message. In addition, studies show it can increase subscribers and ROI in massive ways.
Optimize Your Website For Mobile
Mobile eCommerce is where it’s at. Ensure your site is optimized for mobile and not desktop. Evaluate how your site looks. Ensure the information is easily consumed, that orders can be arranged and paid for easily, and that navigation is a cinch. This isn’t optional anymore. Your web design should be mobile-centric.
Increase Average Order Value
Average order value is the amount a customer spends on average when they place an order. Cross-selling and upselling are the best approaches to bringing this number up, either complementing the products currently being purchased or encouraging the customer to buy a higher-end version of the product they want.
Follow Up With Customers Post-Purchase
To increase customer retention and have past buyers return, follow up with them by email weeks or months later. Offer discount codes to return or other incentives. Let them know of sales you have. Update them on new products or inventory you’ve received.
By sending thoughtful emails weeks or months later, businesses can show genuine appreciation for customer support. They can ask about their satisfaction with the product and offer helpful details such as special deals or news about new items.
By actively asking for opinions and quickly addressing any issues, businesses can turn a single purchase into a long-lasting bond, creating trust and goodwill essential for maintaining customers and growing eCommerce businesses.
Launch A Loyalty Program
eCommerce growth is about servicing your customers and the leads you receive while attracting new customers. A loyalty or rewards program gains you to repeat business. It rewards customers for joining an email newsletter list, sharing social media posts, or referring a friend.
Have an A+ Customer Service Approach
Respond quickly to customer inquiries and concerns, no matter what customer service channel they come from. If there are issues, resolve them quickly. If a customer asks a question and is on the fence about a sale, answer fast. Fine-tune your customer service to deliver in the most efficient ways.
Set Up And Evaluate Your Analytics
Analytics can tell many things about transactions, supply chain logistics, and customer service. Setting them up on-site and incorporating analytics and tracking software into your fulfillment can be key to better understanding how to serve your customer base.
It may also help you organically identify eCommerce growth strategies to embed in your online store and marketing.
Optimize The Checkout Process
Cart abandonment rates are what to watch for. If they’re high, chances are your checkout process is likely flawed. Buying a product on your site should be straightforward. Eliminate anything that isn’t necessary to that process, such as questions that don’t need to be asked and steps that aren’t necessary to take.
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