Automotive Marketing: Popular Strategies To Drive Sales

Unlike other products and services, 95% of car purchase is done at dealerships. Does that mean car advertisers stop their online marketing efforts? No! Even if most car purchases are made in a dealership, the journey most certainly starts with an online search.

It is an undeniable fact that the online automotive marketing strategy is a primary key to bringing leads into the dealership. Despite being an effective way to generate leads, marketers still find it hard to bring the desired results.

Perhaps it’s because of its indirect relationship with sales.

While online marketing does help to bring leads, there are many challenges marketers have to overcome. One of the major challenges is earning trust. The job of marketers is to bring relevant leads to the doorstep and hand them over to the sales team.

With the competition rising and consumers moving a large sum of money to buy their dream car, consumers find it hard to trust someone marketing online.

So, how can you overcome these challenges? Read on to know HOW.

The Current State Of Automotive Advertising Campaigns

Car marketing campaigns have always been the best example of advertising and marketing. Ever since the automotive industry has been blessed with some amazing ad campaigns, mixing it with innovation, story and emotion have taken it to another level.

According To McKinsey, the pandemic has accelerated the trend that was just starting in 2020. The trends we are talking about are electrification, shared mobility, connectivity, and smart vehicles.

With the new technologies taking the modern market, being a car company, you just cannot ignore them. The new generation drivers are Gen Z. You must make them your primary customers and offer services encapsulating their needs and wants.

Today, automotive marketing solutions are all about staying relevant to what audiences are looking for. As a result, marketers need to adjust their strategies accordingly.

Top Automotive Budget-Friendly Marketing Strategies

1. Use Referral Marketing

Referral marketing should be your priority. It is one of the core parts of automotive marketing strategies that help bring in sales. In addition, referral marketing helps individuals gain trust in the dealership and feel confident in what they are paying for.

2. Live-Stream Work Activities

If you want to gain trust among your customers and boost your sales, why not be transparent about what you do. Instead of just pitching to your customers to make sales, do live broadcasting and share the backstory of your business. This will help you gain trust among your audiences.

3. Use Automation For Lead Nurturing

Generating leads and converting them to paying customers is not your end goal. If you are not able to retain them in the long run, you will never be able to run your business in the long term.

So, alongside creating new leads and converting them, you must also have the right strategies to nurture them. This is where you can take help from automation tools. These automation tools can help manage your old clients and maintain a good relationship for future sales.

4. Adjust Your Campaign Budget Based On Car-Buying Trends

One of the best ways to reduce your marketing cost is by keeping an eye on the car-buying trend. If you are running ads on a day when all your competitors are running ads, the CPC of the ads will skyrocket.

Instead, you can look for low trends in between high trends to offer your products at a low marketing price. However, you need to ensure that the window is not too narrow. To perfectly execute this strategy, you need to plan ahead of time.

5. Collect As Many Reviews As Possible

Reviews are an essential part of your automotive marketing campaign. Online reviews are important to ensure your sales are constant and improve gradually over time.

The following will tell you the importance of having high-quality reviews on your website.

Your reviews talk about your services and the customer experience in the dealership.

Try Guerilla Marketing

Try to go with Guerilla marketing strategies. The reason why we emphasize this automotive marketing strategy is because it focuses on creativity more than how much money you put into marketing.

If you can attract your audiences with excellent visual graphics, redirect them to your product landing page. This strategy really works best if you are running low on your marketing budget.

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